.2024 has actually been actually an unpredictable year for adtech funding.U.S.-focused adtech start-ups, when accustomed to getting billions in financial backing yearly, have raised nearly $360 thousand until now this year, putting it on course to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase information. That downturn is due to market concentration, elevated regulative tensions, as well as economic uncertainties.ADWEEK spoke with five VCs that remain to buy adtech companies, even with these obstacles, regarding what they are actually searching for and what they stay away from. Maybe unsurprisingly, these investors are targeting options in privacy-focused modern technologies and industry-specific locations like connected television.