.At the launch of Astrid Andersen’s brand-new line Stel, a presentation kept outdoors on a pier, The Street’s 2002 tune “Turn the Webpage” was actually blowing up out of the sound system. It was actually a star-aligned, symbolic moment, because the London-trained designer is actually starting a new section in her fashion life, this time centering the job around herself.Andersen’s a lot marvelled at name menswear brand name was concentrated, colorful, and streetwise. With Stel, she explained in a pre-show job interview, “I have to rest easily at the facility of it maybe even more this moment given that today it’s a girls’s damage brand name, and it is in fact even more regarding me and my private references.” Stel also shows Andersen’s progression as a person.
After stopping her pipe, the professional returned home to Jutland in the North of Denmark as well as possessed two kids. She is actually not the individual she was actually back then.Shifting gears in fashion is actually challenging to do. Brands seem to take on lifestyles of their very own, and it’s quick and easy to be pigeon-holed.
Stel brake with a few of manner’s conventions. The tag will certainly reveal in-season, so what exists are going to be readily available for investment. Concurrently, seasonality is lesser in the Stel equation than relevance.
Assortments will be identified by number (01, 02, and also 03 were actually received Copenhagen), the principle being actually that you can come together items throughout “times” both in your closet and also on the selling floor. Andersen sees no necessity for a thoughtful garment to become deserted just because the calendar pages flip. “The direct interpretation of stel is physical body,” she said, but it [recommends more to] a fundamental design in a form of industrial technique it [additionally explains] a set of collectibles– when you talk about a tea set, you will name it a stel.
For me, that was quite an appealing beginning aspect in regards to the concept of creating both collectibles, but likewise something that’s a brand-new groundwork.” Having models pose on scaffolding was fortuitous as it suggests a number of analogies. There is actually development, which connects to creating a new brand, and also the idea of support relates to her opinion that clothes should work with you. Stel is, essentially, a kind of mobile offering, however none along with the angularity of one thing like Legos or stacked Mu00e6rsk shipping compartments.
Action, company, and empowerment belong to Andersen’s program. “When I discuss the brand name, I possess this tagline: modifying that you can easily skate in, denim you can easily dance in, shirting you may journey in.” Independence, joy, activity.